Select Page
14 Untapped Blogger Outreach Strategies to Get High Authority Backlinks (And ONE That Generated 8 Links and 10,293 Hits)

14 Untapped Blogger Outreach Strategies to Get High Authority Backlinks (And ONE That Generated 8 Links and 10,293 Hits)

Blogger Outreach is the key to getting more search engine traffic.

It entails employing some tested blogger outreach tips to target influencers in order to win extremely high quality backlinks.

But how do you find blogger outreach strategies that doesn’t annoy influencers?

Here are 14 untapped outreach tips that you can do to get high authority backlinks.

Warning: you are NOT going to find anything related to e-mail template outreach in here.

The Hot Water Approach is based on the idea that influencers must be ‘warmed up’ before you can ask them to do something for you. This goes back to the moral aspect of persuasion that I talked about in ‘E-mail Template Outreach Debunked’.

Again, the concept is simple: People are more open to doing things for people who have already done something for them. I think that this is the best approach for influencer marketing.

To do this, I simply do the following steps.

STEP 1: Find Your Power Influencers

Finding your power influencers is easy. You can do this in two ways.

First, you can search for your influencers on Google. Just do a search of your topic + inurl:blog.

Or you can use a tool such as BuzzSumo.

Just key in your topic and uncover influencers who have the most shares.

STEP 2: Connect with Them

Once you know your influencers, it is time to connect with them. I do this by keeping all of their channels in one Excel File.

Here are the details that I include in the Excel file: First Name, Last Name, E-mail, Website, Facebook, Twitter, G+, LinkedIn, Instagram and Pinterest.

I also keep all of their websites in a feed aggregator like Feedly so that I can see all of their latest posts in one location. This way, I can easily comment and share their content.

STEP 3: Help Them

Then, I look for ways to help them. This can be as simple as pointing out some broken links I found in their site or it can be as complex as creating a video to improve their blogpost.

This strategy works because it builds more than just a connection with your target influencers. Instead, you become friends making them more likely to help you as you implement the other strategies in this list.

There is something about heroes that makes people so fond of them. No. It has nothing to do with the fancy mask and cape. It has more to do with the way they help other people.

In this strategy, you will use this strategy to position yourself as a hero to increase the chance of influencers mentioning you in their future posts.

Here’s how you do it.

STEP 1: Think About a Time When You Helped Someone and Share Your Experience

Think about a time when your product or service has helped someone achieve a tangible result. It may not even be an overwhelming result – it can be as simple as helping someone get from point A to point B.

Now, record this experience in a blogpost and be very specific about the results that you have generated. This is your Hero Post.

STEP 2: Look for an Influencer who is Doing Something Similar

Next, you’ll be looking for an influencer who is also helping the same people that you do. Look at their products and services and look at how they helped other people. Record anyone relevant in a spreadsheet.

STEP 3: Ask if You Can Collaborate

Then, ask if you can collaborate on something. This can be a product, blogpost or service.

Simply tell them that you are an author of a particular blog that has the same goals as them and you managed to help your readers through your product or service. Since you have the proof to back up your claim (the Hero Post), they will be more likely to collaborate with you.

Seeing these on my blog?

Well, that is for your eyes and entertainment.

You’ll agree with me when I say that blogposts without images can get pretty boring. Yet, so many bloggers are still doing this in 2017.

You’ll be surprised on how some influencers are doing this as well.

Fortunately, you can help them by sprucing up their post with images. How can you do this? Here are some steps.

STEP 1: Look for an Influencer with Text-Oriented Blog and Add Images to their Post

You’ll be surprised how some niches have blogs that are too text-heavy. Once you found an influencer with a blog like this, simply copy their post and add some images.

These images can be simple screenshots or screenshots with text. And if you have the graphical talent, you can also create custom headers for their blogposts. They will surely appreciate the extra effort.

STEP 2: Send it to Them

Once you are done adding some images, simply send the finished post to your target influencer WITHOUT asking for anything in return.

Why should you do this?

Because your goal is not to get a link. Your goal is to build a relationship.

Don’t worry. Your good deed will not go unnoticed and this will significantly improve your relationship with your target influencer.

Aside from influencers, there is another group of people that may be worth reaching out to. These are the supporters – or the people who constantly post at your power influencer’s pages.

It can be seen in a guest post.

or in a comment.

What makes supporters special is that they are already ready to promote or support pages. They are already commenting and sharing your influencer’s posts. So if you have something similar, they would be more than happy to share it as well.

However, this method will only work if you have amazing content that the supporters can share. There are different types of content depending on the your customer’s stage in his quest for a solution to his problem. You can learn more about this type of content in my content marketing case study.

Another great way to get a power influencer’s attention is to extensively review one of their products, service or technique. Why are they going to be interested in this? Well, it is a strong social proof that they are brilliant – it is a review that they will simply cannot help but share.

I notice this when I look at Brian Dean’s website. In his course, I noticed how he featured several business owners and their success stories.

Here is an example.

This got me thinking. ‘Hey, these influencers are willing to link and promote anyone who can prove that their product works’ – And that’s where this idea came from.

Another way to get influencers to help you is to provide some ‘proof of greatness’. This can be anything from your subscriber count, monthly traffic count or social shares.

For example, here is a screenshot of my traffic for one of my case studies.

Here is another for the Bullseye Technique.

Why do you need to do this?

Well, it is human nature to ask ‘What’s in it for me?’.

By providing a ‘proof of greatness’, you are showing that you also have a something to offer – exposure to a blog that has significant amount of traffic, social shares and subscribers.

This is the method that got me instant links and traffic.

Here is a sample e-mail.

Notice how I used the fact that I was featured in another website.

It is really easier to be promoted if you have something to offer.

Sometimes, a product review may not be enough. This is true for influencers that have tools as their main product.

Take Tim Soulo’s Ahrefs tool for instance. There are many people who have written in-depth reviews about it.

He is also quite receptive about posts that discusses the tool as shown in his blogpost.

Creating another would just be too common to even get Tim’s attention.

But what if you compare the tool with the other tools out there? What if you relay your experience on how you explore different tools and eventually decided on Ahrefs. Wouldn’t that make your review better?

Now: You should not limit yourself to simple reviews and product comparisons. You should always create these reviews for a particular task, purpose or context. Instead of simply comparing the products as is. Compare them with a particular item in mind (example: keyword research as written above is a good idea). This will make the product comparison unique and more interesting.

One of the marketers that I deeply respect is Derek Halpern. He is the genius behind those in-depth video website reviews of popular marketers.

… And he did these for free.

Why did he do it?

Well, he knows the value of building relationships and that what he did. True enough, his blog had over 5000 subscribers in just 10 months. That’s what you get for giving away free website reviews.

I think that this is also an interesting way of doing outreach if you are in the Internet marketing niche. What do you think?

I’ll let you in on a secret: influencers simply love to get their egos stroked.

One way you can do this is to ask for their advice. You can do this by creating a crowdsourced guide.

What is a Crowdsourced Guide?

This is a guide that is a compilation of all the ideas of different experts in the field. This is a great way to position yourself as part of the niche and to connect with influencers.

How to Create a Crowdsourced Guide

STEP 1: Have an Interesting Topic

Influencers, especially the popular ones, always get tons of requests for advice. This means that they are less likely to pitch in on a topic that doesn’t mean a lot to them.

With this in mind, you should always study your influencer before you attempt to invite them to give a tip for a crowdsourced guide.

STEP 2: Tell Them Who You Invited

A cool trick to get some influencers to start talking is to inform them that you have also invited other popular influencers to contribute. This will encourage them to pitch in as it will mean that their names will be alongside another popular influencer.

STEP 3: Keep it short

Once you got them to say Yes, it is important to keep the question short. This way, it would be easy for the influencer to answer without taking too much of his time.

Another way to instantly connect with an influencer is through a simple blogger mention.

This is really easy.

First, you simply need to reference one of your target influencer’s blogposts or works in an article that you have published

Then, you can put a link to your influencer in your resource box.
And inform them about it.

Here is an example of a resource box in one of my old blogposts.

This is also a nice conversation starter if you are new to the niche.

Again, do this without asking for a link. Thank me later.

In the same way, you can also mention an influencer in the resource box of an infographic. What makes this special is that influencers have the tendency to share an infographic where they are featured. Although you don’t necessarily need to ask for a link. Usually, they’ll share your infographic in their social media channels if they find it interesting.

You may have heard of the content upgrade or what I’d like to call as the ‘Icing Technique’. This is when you look at the old posts in your blog and add something extra to it just to keep it updated (Thus, puting an icing on top).

Experts like Brian Dean and Neil Patel talk about this tactic and how it keeps your blog fresh without the need for new content.

But what does this have to do with outreach?

Well, it turns out that you can also do the same for influencers.

You see, influencers are busy people. They hardly have the time to create new blogposts much less update their older blogposts. Sometimes, they would just hire a writer to do these things for them.

This is the part where you will come into their rescue.

You approach them with this amazing idea of improving their content for free with no strings attached. – It is an offer that influencers simply cannot refuse.

Once they say yes, you can do one of the following:

  • Add a new idea
  • Add more list items
  • Add more steps
  • Add a video

… and the list goes on.

Just look at how Brian Dean improved Neil Patel’s content with video.

The result?

A new flourishing relationship with your target influencer. They got their eyes on you now and all you need to do is ask them to share one of your posts in their future roundups or content.

Sometimes, you don’t even need to ask for it. It is the law or reciprocation – they will be more than happy to help you because you helped them first.

Another way to celebrate the outreach spirit is to start converting some valuable blogposts into PDF checklists or worksheets.

Take a look at what I did with my 5 Content Formats Blogpost. I put an optin at the bottom of the post.

Checklists or worksheets are a great addition to any blogpost as it adds an implementation-oriented element. This means that the content is not just for knowledge purposes but for implementation as well.

Now: You can do this as a favor for influencers in your niche. Explain how this can help them get more subscribers and just give it away out of your good will – no strings attached. They will be thankful and their eyes will be on you from that day forward.

I’ll tell you the truth – influencers can be crazy lazy.

This is the reason why they are not answering your emails.

And this is the reason why you cannot ask them to do anything like give your website a link, write a post for your blog or even just say ‘hi’.

But here’s a technique that can help you get their attention without disturbing their free time – the One Quote Technique.

How do you do this? It’s simple.

STEP 1: Look for an Influencer

STEP 2: Ask if You Can Quote Them Based on What They Have Written

The result?

You have successfully stroked the ego of your target influencer. You got their attention now. – This is a great way to do outreach especially if you are just starting to get your name out there.

These outreach strategies are powerful… but only if you act on it.

I hope you see the reason why outreach should be done out of good will with no strings attached.

Trust me. You’ll get more replies (and links) that way.

Are you ready?


5 Types of Content Formats That Gets the Most Social Media Shares And How to Create Them

5 Types of Content Formats That Gets the Most Social Media Shares And How to Create Them

5 Types of Content Formats That Gets the Most Social Media Shares And How to Create Them

Content marketing is not that hard if you know the proven content formats.

Through the years, marketers have perfected the way of writing content that engages their audience and this involves a handful of content formats designed to get traffic and shares.

This may have been the result of the lack of content engagement from 2015. According to TrackMaven’s Content Marketing Strategy Report, engagement decreases as content production increases. They found that content production has increased by 35 percent per channel in 2015, but content engagement decreased by 17 percent.

Fortunately, there are some content formats that survived. Here are the types of content that gets the most shares according to two studies: OkDork’s Content Marketing Study and Fractl-BuzzStream Article Study.

According to the Fractl-BuzzStream study, how-to articles earned 18.42% of shares. They are effective for news, entertainment and business verticals.

Another factor that makes this guide so effective is its length.

According to OKDork, length is proportional to the number of shares an article gets.

This means that the longer it is, the better.

As a rule, OKDork recommends that articles should have at least 2000 words.

How to Create an In-Depth Guide

Fortunately, there are plenty of space in an in-depth guide to reach 2000 words. Here is how I do it.

It is useless to create a guide on a topic that no one is interested in reading. Fortunately, there are some tools that you can use to quickly find some topics.

For this purpose, I use BuzzSumo and Google.


For BuzzSumo, I simply search for [main topic] guide and look at the results.

I take note of the ones that gets the most shares.


I also do the same in Google. I search for [main topic]+”guide” and I look at the results in the first 4 pages.

This gives me tons of ideas on the topics that people are already interested in and it also gives me ideas on how to write my headline.

Once I got a topic, I will go ahead and break it down into 6 to 10 steps. Why 6 to 10? Well, 5 is simply too few and anything over 10 is too many. It is an in-depth guide after all but I don’t want to bore my readers to death with an overwhelming number of steps.

Once you have the steps down, it is time to add the meaty details. You can only do that once you have finished doing your research. As a rule, I try to look for at least 3 resources for each step. This way, I have plenty of articles for my research.

I also append the resources at the end of each step as I can use it for outreach later.

With the steps finished, it is time to polish everything with an introduction and a conclusion.

For the introduction, I simply tell the reader about what they will learn. It has to be straight to the point.

The same is true with the conclusion. I just summarize everything that I have said and invite the reader to a certain call to action – to click a link, to buy something, to share or to comment.

According to the Fractl-BuzzStream study, lists proved to have the most reliable social traction, averaging around 21,000 shares per month with a variance of less than 2.5%. This means that lists is the top content format when it comes to consistently getting shares.

If you will combine this with the length factor from OKDork, you can create a long giant list to get more shares.

How to Create a Giant List

A giant list can be a huge collection of links that has little explanation for each. It is popular because it gives people a database that they can go back to from time to time.

With that said, let’s proceed to how to create a giant list, shall we?

Again, the process begins with researching topics. But this time, you need to look for databases that people are interested in.

Unfortunately, I cannot give you a search query for this as this can vary from niche to niche. Instead, it is best to immerse yourself in your niche and look at the types of lists that they like.

If you need general ideas, you can look at complete lists on Google.

For example, I created a Twitter Applications list in 2008. I did this because I saw that a lot of people on Twitter are confused on all the new apps that are coming out. I was really active in Twitter back then and we were like a small community. So I created this list to help them.

Did I know that the term ‘twitter applications’ will be a big deal? No! I just created the term out of thin air relating it with that of iPhone apps.

Once you have a topic that a certain number of people are interested in, it is time to gather some links.

For a giant list, quantity is more important than quality – the more, the merrier.

For my Twitter Applications list, I gathered as much as 526 Twitter apps. I have also seen bloggers aim to create a complete list of applications for their Giant Lists.

This is the tricky part.

It is not enough that you have gathered over 500 links. You have to categorize them.

If you don’t, then you are not really providing enough value. Instead, you are just presenting a mishmash of links – similar to what is already out there.

So learn to categorize. Here’s an example:

In here, the author categorize the list based on the needs of the user.

The magic number for shorter detailed lists is ‘10’. According to OKDork, 10 item lists on average received the most social shares – 10,621 social shares. In fact, they had 4 times as many social shares on average than the 2nd most popular list number: 23. The runner-ups were 23, 16, and 24.

This can be made better by including some highly detailed step-by-step information for each item. I suggest some 300-word explanations for each.

How to Create a Shorter Detailed List

Again, research must be done before you write anything. Similar to the giant list, I cannot recommend search queries for this. Instead, it is better to simply observe the blogs in your niche.

To do this, list all of your favorite niche blogs.

NOTE: I do this by adding their social profiles as well so that I can keep track of what they are posting.

Then, gather their feeds and put it on feedly.

Scan their posts and look at the small lists that your niche players are creating. You can also use tools like BuzzSumo.

Once you have an interesting topic, it is time to create 10 items. To do this, simply break down the topic into 10 steps or ideas.

NOTE: You can also list the benefits of each item in its subheadline. It makes it more powerful that way. Take a look at my post about the different blogger outreach strategies to see how I did this.

From here, all that is left is to add some information below each item. It does not need to be that long. Take a look at my article about the ‘10 Reasons Why No One Reads Your Content’ to see how I did this.

Earning 18.94% of social shares, videos are also a great type of content to get more social shares. It is more effective in the entertainment and education vertical.

How to Create Videos

I’ll be honest. Videos are not my strength. I don’t have the technical ability to record and edit videos but I am slowly learning.

Here is the simple process I follow.

First, I look for topics that I can cover. This can vary depending on your niche. It would help to search for your niche or topic on Youtube to see what type of videos are getting views. Look at the view count. This will give you on idea on what works and what doesn’t.

This can be steps or ideas. Since we are hoping to create a tutorial, I have put the word ‘steps’ in here. Why 6-10? That is the number that will let you create a decent video.

Like the in-depth guide, it is very important to add details and resources into your steps. This will help you keep track of where you got your information as well as help you create a spiel for your video.

The best shared content type out of the list is the infographic. In the study by OKDork, infographics get as much as 14k shares. This is the highest out of the bunch.

How to Create Infographics

For infographics, I simply choose the topic, list around 10 statistics and hire someone to do it.

Again, the topic is very important. Use BuzzSumo and Google to find these. For infographics, I also love to go on Pinterest as it contains a lot of infographic inspiration.

Where do I find statistics? I simply go to these lists.

The key is to find as least 10 good statistics and sort them according to what is relevant to your topic.

Then, outsource your infographic. If you’re like me, then you probably have no graphic talent. With that, I have to outsource everything graphic-related and that includes my infographic.

A good infographic creator that I found is MilkWhale.

Time to Start Creating!

Now that you know the types of content that gets the most shares, it is time to hustle. Choose one from the types of content above and start creating!

Download the printable worksheet below.

The Non-Template Guide to Blogger Outreach

The Non-Template Guide to Blogger Outreach

The Non-Template Guide to Blogger Outreach

Many people approach blogger outreach with the ‘hit-or-miss’ approach.

It is quite similar to a person who has never played basketball in his life throwing balls through the hoop and missing most of them.

Here’s the point:

You cannot send hundreds of template e-mails to bloggers and just pray that they reply.

Some people have tried that already and all they get is a measly 5% reply rate. And that is when they are lucky. Think about it. For every 100 e-mails you send. You get 5 replies back.

That’s hardly a stable way of link building.

So what can you do?

Throw the templates…Seriously!

And do these steps instead.

If you want to create content that gets links and shares, you should start by observing bloggers.

Don’t look at your keyword tool. Don’t look at the search engines. Don’t even look at your potential customers.

Look at bloggers.


  • Well, bloggers have the power to share your content. They have a website to link to your content.
  • Also, bloggers often have social media profiles. They also have the means to share your content.
  • Bloggers create content everyday – they are an amazing source of proven content ideas
  • Bloggers are the perfect case study of what works and what doesn’t. You can see the posts that gets a lot of comments and shares and you can use that as inspiration for your future content topics.

But how do you know the type of content that bloggers like to share?

I do simple content link audit on a target blogger.

For example, Neil Patel is one of the bloggers that I look up to. I look at his website and see that he is linking to some content about SEO. This shows that Neil may like topics related to SEO.

Then, I also do a quick search on Google to see the top 10 ranking websites about SEO.

I then visit these sites and look at what they are writing about and what they are linking to.

It is important that you already have a topic that is interesting to bloggers before you do any sort of outreach.

A Good Topic + a Good Content Format  = Shareable Content

The good news is that bloggers are a wonderful resource of content ideas.


Here’s the truth.

Some types of content get more links than others.

And it usually has nothing to do with what it contains. Sometimes, it is just because of its format.

Here are some of the proven content formats that I know:

NOTE: If you want a detailed explanation as well as a step-by-step process on how to create these content, you can visit my 5 Content Formats blogpost.

People simply love definitive guides or detailed tutorials. These are the guides that has multiple chapters or steps and have a detailed definition of terms or demonstration of steps.

Why People Love This Format: It is detailed and complete. It is perfect for someone who is looking for some detailed information about a topic that they like to learn about. There is a complete demonstration of each step so that they can implement it without the help of anyone.

People also love short snippets of information put together into one giant list. This is the reason why directories are still so popular.

Why People Love This Format: It is easy to skim and it looks like it contains tons of information in one article. Also, they always appreciate the effort of putting all the information in one location.

Aside from the giant list, people also love small but detailed lists. This can contain as short as 5 items with highly detailed step-by-step information for each item or this can contain around 12 to 20 items with 100 to 300-word explanations for each. It is really effective for a list of methods (such as link building strategies).

Why People Love This Format: It gives them a list and the meaty details on how to implement each item. It is highly organized and detailed which people love.

Videos, if done well, are a good alternative to teaching through text. With a video, the teacher is able to demonstrate how something is done and even has some music or voiceover to keep the learner’s attention.

Why People Love this Format: Aside from word-oriented Learners, there are also visual learners. These people prefer video over text.

With social media, it is now easy to share information through images. And this is how the infographic was born.

Why People Love this Format: You see tons of statistics and information in one image. What more can visual learners ask for?

BONUS TIME! There is another format that I have not mentioned in my blogpost and that is the case study.

I have a confession to make. I am a case study addict. I love clicking on case studies when I see them and I don’t know why. Maybe it has something to do with reading success stories and seeing how they got to where they are. It thrills me and makes me want to read the case study all the way through.

Why People Love This: There is something intriguing in knowing how a person gets from one point to another. A case study is a perfect way to assert your position as an expert and to also get people reading and sharing.

Those are the content formats that I know. What do you like the most out of the bunch?


Forget the “Write and Wait” Approach. It is useless to write anything unless you have a group of people who are interested in the content.

This is what this step is all about – it is about finding the right people to promote your content to.

In the first step, you have already found some bloggers who are willing to share your content – these people have their own websites so they have the means to link to you. However, you focused on their content so you can find out what they are interested in. And that’s that.

Now: we move on to look at the bloggers who are interested in sharing your content.

Again, the process is simple.

Just use the following search query:

[TOPIC] + inurl:blog

This will uncover a list of bloggers who are interested in promoting your content.

Visit each listing in the search result and record the following:
1. Blog URL
2. Name of the Author
3. E-mail of the Author (can be found in their Contact Page or About page)
4. Social Media Profile Links (Facebook, Twitter, LinkedIn, G+, Instagram)

Record everything in a spreadsheet. Here’s an example.

What does this do?

  • Well, it gives you a list of go-to people in your niche giving you a wealth of topics and ideas.
  • It gives you an overview of your niche community – you now know the relevant names in your niche.

This is the building block that will help you with the next step.


Finished researching bloggers in your niche? It is time to join the community.

For this, I have a simple process.

Keep track of all the feeds of your community bloggers

First, I keep track of all the bloggers in the community using a tool called Feedly. This tool is an RSS aggregator and it puts all the feeds in one location.

This allows me to stay on top of the latest posts in the key blogs in the community – also giving my website more exposure in the process.

Comment on their posts and share their posts on your social media profiles

I then proceed to commenting and sharing the posts of the bloggers in the community – this is my version of community participation.

Why do I do this?

  • It allows me to get to know the key bloggers in my niche.
  • I get to learn more about the content and culture in the niche
  • I also get new ideas for new topics
  • I also get to share the love by commenting on their posts and sharing their content
  • I also get to meet new friends along the way
  • I get exposure for my website because comments and shares grant me some form of ‘connection’ with the blogger.

As you can see, I get all these benefits just for participating in the community. What more can I ask for?

The best part?

It also sets the stage for the star of this process – blogger outreach. I will explain all about this in the next step.


You may have heard about blogger outreach dozens of times. Usually, it refers to a template system where you (1) research influencers and (2) send template emails to connect with them.

There are even softwares to automate this process.

While this process may sound simple, it is hardly effective.

A colleague of mine who have tried this only got 2 replies from sending 500 e-mails. That gives him a measly reply rate of only .4% – not that enticing eh?

There are better ways to do outreach and most of them doesn’t need a template.

As I try to do a variety of blogger outreach strategies, I found that one simply stand out among the rest – this is the case study method.

In this method, you simply become the case study for a target influencer’s product or service.

It goes this way.

STEP 1: Buy the Influencer’s Product
STEP 2: Review the Product

It’s that easy.

Why do this work?

[bullet_block large_icon=”10.png” width=”” alignment=”center”]
  • First, it establishes you as a power customer – this means that you did more than just buy. You implemented the influencer’s method or used the product or service with much success.
  • Second, influencers need stories from people like you – you are a solid social proof that can give them more sales in the future.

From here, you can approach an influencer and share your experience. Do it without asking for a link and he will most likely reply if your story is compelling enough.

But that is not the only trick up my sleeve, click here for more Blogger Outreach Strategies.


Another powerful way to do outreach is to look at what other people are doing and copy it.

You can do this by reading some case studies.

Case studies are the new breed of content. It tells you in detail how a person goes from point A to point B. It is interesting to read and is also the perfect study material if you need more strategies about blogger outreach.

Here are some of the most interesting blogger outreach resources.


So that’s how you do blogger outreach without the templates. It’s not that hard right?

Again, here is a worksheet that can help you. Download the Worksheet to start doing Non-Template Outreach.

The Two Types of Headlines That Gets 37% More Clicks

The Two Types of Headlines That Gets 37% More Clicks

The Two Types of Headlines That Gets 37% More Clicks

Your headline can do two things: It can invite people to read your blog or it can push them away.

According to Elna Cain of Optinmonster, the first thing a person is going to read on your sales page will be your headline.This means that it should pique the interest of the reader or you’ll end up losing a sale.

In fact, a simple tweak in your headline can increase your sales. This is what Neil Patel did in Kissmetrics and he managed to increase his conversions to 40% with just a mere tweak.

So how can you create a good headline?

In my experience, there are two types of headlines that gets the most clicks.

1: A Very Specific Benefit-Based Headline
2: A Loss-Focused Headline

Let me show you the difference between the two.

A Very Specific Benefit-Based Headline

A Very Specific Benefit-Based Headline focuses on how you can solve your prospect’s problems.

Here are some examples of benefit-based headlines:

This is a headline for Derek Halpern’s product at AppSumo. It has a clear benefit – generate 13,000 leads and a specific number (13,000). The bonus is the timeline (less than a year).

Another interesting headline comes from Quicksprout’s HelloBar. This is the perfect example of a benefit driven headline for it has a specific number (30% and 60 days). It also has a clear timeline.

Then, there is also Brian Dean’s case studies that always have powerful headlines – it has the benefit, number and timeline.

A very specific benefit-based headline has two elements and a bonus

1. Benefit

Here’s the deal. 99% of people who will visit your salespage will ask the question “What’s in it for me?”

Your headline should be able to answer that question.

How? By stating the main benefit of your offer in a very specific manner.

When coming up with your benefit for your headline, think about the what will happen when people read your content. Will they get better conversions? Increased sales? Will they learn how to build muscle and lose fat? Will they become 3x more productive? Include that in your headline.

2. A Very Specific Number

Also, you should also include a very specific number in your headline.

Specific numbers work because that is just how people are psychologically programmed to react.

According to the survey by Dan Shay from Ohio State University where he asked

Which claim is more believable?
60% of US households recycle regularly, or
60.37% of US households recycle regularly.

Result says that 78% of people said that the second claim is more believable. Why? It’s because it is an exact number.

This shows that people are just programmed to react more positively to exact numbers.

BONUS: A Specific Timeline

Also, you can double the power of your headline by including a specific timeline. People are always attracted to actionable advice. A timeline shows that what you are teaching can be implemented in a specific time.

A Loss-Focused Headline

A Loss-Focused Headline, on the other hand, focuses on fear.

Instead of presenting how you can solve a problem, you show your client how much he has to lose by not hiring you.

For example, Derek Halpern conducted an experiment on 2 e-mail copies.

One was sent with the title: “When is the perfect time for a meeting, client call or webinar?”

And another was sent with the title: “When is the worst time for a meeting, client call or a webinar?”

Guess which won.

The loss-focused headline gained 35% more clicks than the benefit-based headline.

Now, this will not work in the same way in every niche. In some niches, a benefit-based headline may be better. This is what Michael Aagaard discovered where he found that having a benefit-based headline increased his conversion by 41.14% while a loss-focused headline only increased his conversion by 11.03%.

Here are some examples of Loss-Focused Headlines:

The keyword is loss. And in this headline, the fact of losing sales is highlighted.

In this headline, the idea of loss is in the word ‘abandoned’ but it also added a benefit tweak by showing what the tool can do – make 15% more sales.


There are two types of headlines that gets clicks: a very specific benefit-based headline and a loss-focused headline.

A very specific benefit-based headline focuses on how you can solve a problem and provide a specific number to back up your claim.

A loss-focused headline focuses on what your potential client has to lose from not taking action.

STOP: Now it is time to create your headline. Get your creative juices flowing and craft some headlines in the next 4 hours.